Content Strategy & Pre-Production · Chris Adkins × Megafon
We scraped your last 50 reels. The verdict: your reach has been flat for over a year, but a handful of posts already exploded to 40 times your average. Every one of them was a strategy hook. This is the plan to stop hitting that by accident and start hitting it on purpose.
Myth-Busting · Blind Ranking · Cloning
Where the account is right now
We split your last 42 reels in half: your most recent 21 against the 21 before. The floor hasn't moved in 14 months. But your best reel did 40 times your median. The problem isn't whether you can go viral. You already have. The problem is that it's random.
The good news
Here's what matters: your breakout reels aren't luck. They're a pattern: a contrarian or curiosity hook on one specific advanced strategy, paid off with real numbers. You've done it. We just need to do it every single time.
Notice what's missing from your flat reels: no contrarian hook, no dollar figure, no single clear strategy. That's the entire gap.
The format at scale
@humphreytalks does exactly what you do, money math on screen with specific numbers, and his median reel does 34,000 views, with tops past 300K. Same lane as your money-math reels. His hooks: "If you have $100k invested by 25, you can stop saving forever" and "the exact order I'd invest my money." Specific number, counterintuitive claim. That's the ceiling for your format, and it's a long way up.
The formula behind every winner
Your breakout reels all share these. From now on, nothing gets shot without them.
Break a belief in the first 3 seconds. "The wealthy do both at once." "A reverse mortgage isn't a last resort."
Offset, or Smith Maneuver, or Cash Damming. Never two. One idea per reel or the algorithm and the viewer both bounce.
"25 years to 6." "$40k in interest." A specific dollar figure or timeline makes it credible and screenshot-worthy.
"Comment OFFSET and I'll send the breakdown." Turn the view into a lead, not just a like.
The strategy pillars
Four proven pillars you've built your name on, plus the fifth you and Chris at Vine put on the table: the one for homeowners who feel stuck in a high-rate mortgage. This is the advanced-strategy lane, and we stay in it. No rate talk, no beginner stuff.
Land your income against your mortgage balance instead of a checking account. The structure move that pays the mortgage off years faster. Idle savings on the side are a bonus, not the driver.
Legally convert non-deductible mortgage interest into a tax deduction, and invest every month without finding extra budget.
Rental owners: stop losing the tax deduction sitting in your monthly cash flow.
Not a last resort. Proactive downsizing: buy your future home now, rent it out, and let it fund your retirement.
The one you brought from Vine. It's for the homeowner who feels trapped in a high-rate mortgage and assumes they have to wait until renewal to do anything. They don't. Your calculator finds the real penalty and the exact month it's worth moving.
Doubles as the new lead-magnet engine for this batch: a unique URL captures their numbers, tracks the post-close opportunity, and tells them the optimal time to switch. Myth-Busting, Blind Ranking, and Cloning reels all point back to it.
The production system
Same winning ingredients, three vehicles, so we batch efficiently, keep the feed varied, and learn which one your audience rewards most.
"Here's what most Canadians do. Here's the better way." You, to camera, breaking a belief in the first 3 seconds, then showing the advanced move they're missing. Real numbers on screen where they land.
You grade it live, A to F, like a report card. Mortgage advice, myths, and "hacks" judged through an advanced-strategy lens, every verdict pointing back to a pillar.
An AI-cloned second "you." Skeptic Homeowner says the myth; Chris the Strategist corrects it. A debate, one person. This one is already slapping, so we double down.
Twelve each lets us A/B the formats over the batch. Whatever pulls hardest, the next round leans into it.
The starting slate
A first draft to react to. Every hook stays inside your five pillars: Offset, Smith Maneuver, Cash Damming, Reverse Mortgage, and the prepayment-penalty play. Advanced strategy only. Gold-tagged reels are angles you've already proven. Add, veto, and bring your own; this is the starting point, not the final cut.
Every hook here is a starting draft. At the shoot we lock the exact wording, but the topics and angles are chosen from your data, not guesswork.
Before we shoot
Five quick things and we're rolling. Bring these to the pre-production call.
You already proved the ceiling. Now we build the system that hits it on purpose. 36 reels, one batch, a floor that finally moves.