Content Strategy & Pre-Production · Chris Adkins × Megafon
We scraped your last 50 Instagram reels. The verdict: your reach has been flat for over a year, but a handful of posts already exploded to 40 times your average. Every one of them was a strategy hook. This is the plan to stop hitting that by accident, start hitting it on purpose, and push it out across every feed your buyers scroll.
Screen-Share Illustrations · Talking-Head Myth-Busts · Cloning
Where the account is right now
We pulled your last 42 Instagram reels and split them in half: your most recent 21 against the 21 before. Instagram is just the platform we can measure — the same short-form runs across every feed. The floor hasn't moved in 14 months. But your best reel did 40 times your median. The problem isn't whether you can go viral. You already have. It's that right now, it's random.
The good news
Here's what matters: your breakout reels aren't luck. They're a pattern — a contrarian or curiosity hook on one specific advanced strategy, paid off with real numbers. You've done it. We just need to do it every single time.
Notice what's missing from your flat reels: no contrarian hook, no dollar figure, no single clear strategy. That's the entire gap.
The format at scale
@humphreytalks does exactly what you do — money math, on screen, specific numbers — and his median reel does 34,000 views, with tops past 300K. Same format as your screen-shares. His hooks: "If you have $100k invested by 25, you can stop saving forever" and "the exact order I'd invest my money." Specific number, counterintuitive claim. That's the ceiling for your format, and it's a long way up.
The formula behind every winner
Your breakout reels all share these. From now on, nothing gets shot without them.
Break a belief in the first 3 seconds. "The wealthy do both at once." "A reverse mortgage isn't a last resort."
Offset, or Smith Maneuver, or Cash Damming. Never two. One idea per reel or the algorithm and the viewer both bounce.
"25 years to 6." "$40k in interest." A specific dollar figure or timeline makes it credible and screenshot-worthy.
"Comment OFFSET and I'll send the breakdown." Turn the view into a lead, not just a like.
The production system
Same winning ingredients, three vehicles — so we batch efficiently, keep the feed varied, and learn which one your audience rewards most.
Real client numbers on screen. "25 years to 6." The strategy math, drawn out live. This is already your highest-converting piece.
You, to camera, breaking a belief in 3 seconds. "Chasing the lowest rate is the wrong game." Your contrarian hooks, on purpose.
An AI-cloned second "you." Skeptic Homeowner says the myth; Chris the Strategist corrects it. A debate, one person.
Twelve each lets us A/B the formats over the batch. Whatever pulls hardest, the next round leans into it.
Distribution
These 36 aren't Instagram posts — they're short-form assets. We shoot once, then cut and caption each one for every platform your buyers actually use. One batch, maximum surface area, and you're never betting your whole pipeline on a single algorithm.
Your current base and where the 40× already happened. Still the strongest hub for saves and DMs.
The widest organic reach left, and where first-time buyers research long before they ever call a broker.
Where your core demographic actually lives — homeowners 35 to 55 with real equity and real decisions to make.
Realtors and other brokers already noticed your content. This keeps you top of mind with the partners who send deals.
Same 36 videos, four feeds. The floor moves faster when the content is everywhere at once.
The starting slate
A first draft to react to. Every hook is grounded in your pillars — Offset, Smith Maneuver, Cash Damming, Reverse Mortgage, and the prepayment-penalty play. Gold-tagged reels are angles you've already proven. Add, veto, and bring your own; this is the starting point, not the final cut.
Every hook here is a starting draft. At the shoot we lock the exact wording — but the topics and angles are chosen from your data, not guesswork.
Before we shoot
Five quick things and we're rolling. Bring these to the pre-production call.
You already proved the ceiling. Now we build the system that hits it on purpose — 36 reels, one batch, a floor that finally moves.